Will Jio make us forget data charges? Is Vodafone merging with Idea? Why BSNL is slashing down its tariffs? Will Bharti Airtel be able to survive this telecom war as the No.1? Questions and queries are on queue when it comes to the telecom industry in India and the on-going war here.
The introduction of Reliance Jio stormed the market, gathering 52 million users in just 83 days- the biggest swipe in the history. This, undoubtedly fumed grumbles among the other major players in the ground. The word war between Reliance Jio and India’s Biggest Telecom Company Bharti Airtel has taken the ground already and their debate on interconnection points really disconnected them.
Jio, the new player with deep pocket is raining offers that are really hard to reject, wooing millions of users into it. Market analysts warn their competitors not to underestimate it as a mere buzz, to get out-dated in a few months. Surveys show that the 80% of the Jio consumers prefers to remain with the service even after the end of serendipity.
Fight tight is what the major telecom companies do now. Airtel has lowered its tariffs to sustain the scene. Vodafone has gone to the verge, shaking hands with Idea, a high potential tie-up in the scenario. Being the sole public service provider, BSNL too made some attractive plan, especially with wireline broadband plans.
This undeclared telecom war in India means so much since India is expected to be the 3rd largest smartphone market in the world, after U.S. and China. The war has begun, and the rest will be on the screen soon…
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