Friday 10 March 2017

Social Media Managing Tools| Social media on a single platform: Tips

Rule the Social Media
Working hard to manage your social media profiles? Running whole the day tweeting and posting updates? Wondering if there is some way to manage it all in a single swipe? Relax, there are. Realizing the importance of social media nowadays, each and every company makes and maintains their profiles on various social media platforms. Making their job easier, numerous software brains have come ahead with intelligent software helping social media users to manage all their profiles from the same platform. Here are few among them.

1.     HootSuite
Hootsuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks. It helps in managing unlimited social profiles, enhanced analytics, advanced message scheduling, Google Analytics and Facebook insights integration.
To get access to the full features of Hootsuite, you need to invest in a paid plan.
Works across: About 25 social media platforms including Twitter, Facebook, Google+, LinkedIn, Instagram, and Pinterest




Highlights:
·         Update multiple networks in one step
·         Manage multiple contributors
·         Optimize delivery
·         Gather intelligence by tracking mentions of your brand
·         Social Analytics reports
·         Employee advocacy
·         Automatic content scheduling
Pricing
·         Free plan includes up to 3 social media profiles
·         Professional- Rs.630: 10 social profiles, real-time analytics, auto scheduling, social sweepstakes, unlimited RSS integration
·         Team – Rs.2200: Professional features, up to 20 social profiles, customized analytic view, bulk content scheduling, team assignments, one on one training, custom branded URL
·         Business- Rs.6500: Team features, up to 50 social profiles, advanced analytics with data exports, unlimited app integrations, unlimited social campaigns, 24X7 priority support
·         Enterprise- Custom Pricing: business plan features and more far reaching facilities

2.     SproutSocial
SproutSocial is an all-in-one browser-based social media management platform. It  integrates with ZenDesk, UserVoice, and Salesforce to allow you to manage all your customer support, interactions, and relationships from a single dashboard.
Another advantage is the ability to discover new people to connect with and systematically remove bad connections, using the Discovery tools.
Works across: Twitter, Facebook, Google+ and LinkedIn


Highlights:
·         Social Media Dashboard
·         Analyse link performance
·         View Twitter follower demographics and contact details
·         Get engagement & influence scores
·         Search customers by location
·         Discover customers by interest
·         Monitor competitor activity
·         Social CRM tools including shared customer records
·         Organize Contacts
·         Audience engagement tools
·         Social media publishing
·         Integrated analytics
·         Fully Integrated Publishing Tools
·         Sprout's Viral Post
·         Send Time Optimization
·         Centralized Analytics & Reporting
·         Unified Smart Inbox
·         Profile reports and message-level analytics
·         Customer support features - tasks and Helpdesk integration
·         Team collaboration tools, live activity updates

Pricing

  • Free Trial available
  • Deluxe – $59 per user/month: Manage up to 10 profiles, 5 brand keywords, smart inbox, scheduling, brand monitoring, and reports.
  • Premium – $99 per user/month: Everything in Deluxe, plus up to 20 social media profiles. Also includes additional reporting and integration features.
  • Team – $500/month: Everything in Premium, plus up to 30 social media profiles and 5 users. Also includes additional team management features and 24/7 support.


3.     CrowdBooster

While you can use it as a scheduling tool to post updates, the real advantage Crowdbooster comes in its ability to identify your most valuable and most active fans and followers so that you can interact with them directly. It also analyses the data in order to recommend ideal posting times for both Facebook and Twitter.

Works across: Facebook and Twitter


Highlights
·         Visual and real-time performance metrics
·         Alerts and notifications
·         Measure and track audience growth
·         Track retweets, replies, likes, comments and more
·         Drill-down into each message
·         Analyse Facebook posts and Twitter Tweets
·         Identify biggest fans
·         Schedule Tweets and Facebook posts
·         Optimal time to schedule recommendations
·         Download data to .csv
·         Manage multiple social accounts
·         Multiple access permissions
Pricing

  • Free trial available
  • Bronze – $9/month: 1 Facebook page, 1 Twitter, 1 user with a limit of 50k fans and followers. Includes audience growth, reach, and engagement metrics, social media scheduler, email reports, and online support.
  • Silver – $49/month: 10 social media accounts, 8 users, and unlimited fans and followers. Everything in the Bronze package, plus management for multiple users and priority email support.––
  • Gold –$119/month: 30 social media accounts, 30 users, unlimited fans and followers. Everything in the Silver package, plus a dedicated account manager.

4.     Buffer
If you’re looking for software that is easy to navigate, looks simple, and can make your team more efficient, then Buffer is definitely your key to managing social media. It offers the option of automatic posting and determines the right posting times for your brand, based on the engagement of your audience. The Buffer app also provides analytics about the engagement and the reach of your posts.
It also offers a number of extensions through Chrome, Firefox and Safari that make sharing what you find on the web that much easier. Buffer also includes an image editor that allows users to created perfect sizes and formats for each social platform.

Works across: Twitter, Facebook, Google+ and LinkedIn, Instagram, Pinterest
Highlights
·         Connect RSS feeds to your Buffer
·         Detailed Social Analytics
·         Add up to 100 posts and tweets
·         Multiple Social Networks
·         Sharing across 10 Social Profiles
·         Over 50 Apps and Extras
·         Buffer profiles colleague management
·         Share All Media Formats
·         Business and agency plans
·         Analytics & Insights
·         Aggregated stats, comparison and more
·         Native apps for iPhone and Android
·         Team collaboration with admin rights
·         High security with 2-Step Login
·         Custom Scheduling
·         Standard Buffering
Pricing
All Buffer plans are 50% off for non-profits

·         Free trial is available
·         Individual – Free for ever: Includes 1 social account per platform and 10 schedules posts per profile.
·         Awesome – $10/month: Includes 10 social accounts and 100 scheduled posts per profile.
·         Small – $99/month: Includes 25 social accounts, 5 additional team members, 2000 scheduled posts per profile.
·         Medium – $199/month: Includes 50 social accounts, 10 additional team members, and 2000 scheduled posts per profile.
·         Large – $399/month: Includes 150 social accounts, 25 additional team members and 2000 scheduled posts per profile.


5.     IFTTT
IFTTT stands for “If this then that”. It can also automate sharing new blog posts to social, tweet Instagram posts as native Twitter photos, share Instagram posts to a Facebook page and much more. Plus best of all, it works well with Buffer and Hootsuite and just enhances those tools even further and is a must use for any serious social media professional.
Works across: Facebook, Twitter, LinkedIn, Instagram, blog and more

Highlights
·         Syndicate data via social channels
·         Create corresponding triggers to actions
·         Connect online applications
·         300+ application integrations
·         IOS, Android, Google Play
·         Allows auto-backups
·         Establish user channels
·         Manage triggers
·         Coordinate actions
·         Create ingredients
·         Generate recipes
·         Polling periods
·         121 channels available
·         Build elaborate mediums
·         Customize on the go
·         Desktop portal available
·         Ongoing app integrations
·         Free to download
·         YouTube tutorials available
·         Twitter support
Pricing
·         Partner- $199 per month, billed annually. Publish a service; make Applets and embed them in your app andwebsite, Access in-depth analytics, Unlimitted users.
·         Partner Plus- $499 per month, billed annually. Works with their team to explore custom options for your brand.

6.      SocialFlow 
It helps you manage paid, owned, and earned social media campaigns in one place. Social Flow recommends specific posts, pins, or tweets for you to promote. You can use keywords and segmentation to analyze these campaigns.


Works across: Twitter, Facebook, LinkedIn and Google +

Highlights
  • Analyze real-time conversational data
  • Maximize clicks, Retweets, mentions and follower growth
  • Automatic, audience-targeted delivery of social messages
  • Predictive analytics and proprietary language technology
  • Promote Messages and Tweets
  • Processes over 1 TB of data each day
  • Ads API partner
  • Real-time analytics and a resonance predictor
  • Intelligent publishing and purchasing
  • Single message reporting
  • Discover best interaction times with your target audience
  • Google analytics docking
  • Live monitoring of trending information
  • Custom reporting and custom content streams
  • Optimize delivery and evaluate messages in real time
  • Promoted Tweet recommendation
  • Maximize clicks, Retweets, mentions and follower growth
  • High-performance technology and scientific data analysis
Pricing
            Socialflow has not provided pricing information and public pricing information is unavailable.


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