Time Up! Pace with the Latest Digital Marketing Trends

The business world is running behind digital marketing, trying to grab and master the art, whereas every time they feel like getting it, digital marketing strategies slip off to a new direction.  The sole relief digital marketing experts having is the realization that they are in pace with recent trends, helping them in advancing, though not conquering.

This time too, with the impending New Year, digital marketing, the lifeblood of every business, has begun to spread its veins into new and unexplored areas. Make sure you find it and try hard to practice it… Be sure you are not a failure.

1.     Interactivity  - The Master Key

Let your customer tell you how to make it for them. Yes..! Have a talk with them and cater their individual tastes. Customers want a company to know who they are as individuals, not as a demographic or just a number. And that is where interactive digital marketing takes its major role.

 A survey conducted by ExpoTV.com found that 55% of respondents would prefer to have on-going communications with the companies they buy from. That same survey found that 89% of respondents would feel more loyal to a company if they were invited to provide feedback. Interactive marketing gives customers the power to receive and give up-to-date, minute-to-minute feedback on the particular business or product, which the customers love the most.

2.     Content- Still a Magic Wand

Content marketing has been in the top 3 for the last 3 years. That declares content as the king, and it is expected to play an even bigger role in 2017 digital marketing. This year will see an increased need for organic, tailored, personal content.

This is the age of instant gratification, with attention spans of human beings even lesser than a goldfish! This is also the age of information overload – in this digital age just on social media, an average user is bombarded with 285 messages a day. And these statistics speaks why digital marketing demands for creative and unique contents for a triumph.

3.     Try going Viral

YouTube still receives a massive amount of hits per day. It's more than 8.5 billion video views for Facebook. And going viral in the new media world makes the fashion today. Viral videos seem to be the real game changers. The above two facts alone prove how many online users love watching videos. Plenty of studies also shows that content within videos have higher engagement rates compared to those that only contain plain text. Try making one; so that your company’s name reaches the zenith

Live-broadcast your events and publish webinars. Let the customers too enjoy your celebrations and feel good about you. It’s recommended to find ways to present information to your audience through entertaining videos. Trying to rank these videos on the results pages can also drive a significant amount of traffic to your website.

4.     Do it with Mobiles- The Evergreen Player

Mobile marketing isn’t the future – it’s now. For most of us, our smartphone is the first thing we check in the morning and the last thing at night. We are a culture addicted to them, me included. In fact I’ve probably checked my phone about 4-5 times while writing this paragraph.

 Mobile is unlocking opportunities for marketers on a scale never before seen – and it’s only going to get bigger. Last year, mobile generated more traffic than desktop and laptop search, making mobile optimization a must. If your website still isn’t optimized for mobile, then you risk losing out to your competitors. Mobile marketing is only going to grow, so make sure you stay ahead of the game.

5.     Organic Search (Chill its SEO otherwise)

Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. Doing digital marketing without caring for SEO makes the same effect. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who know about SEO may have difficulty executing their SEO strategies to produce the desired effect. 

Did you know there are over 14 billion searches online per month?That means the days of yellow pages, door knockers and telemarketers are over and Search Engine Optimization developed as a true scientific method that works. SEO makes a web page easy to find, easy to crawl and easy to categorize. With each Google update, more and more black hat SEO techniques are falling by the wayside, and even legitimate techniques are losing their effectiveness. Even the latest trend of voice search introduced huge changes in keyword research.

6.     Tell and Sell it on Social Media

It’s no secret that “word of mouth” has always been considered one of the most powerful forms of marketing for a business.   Social media today is the ultimate word-of-mouth marketing. Different social media sites have enabled advertisers to sell directly on their platforms. Facebook and Pinterest, in particular, have introduced “Buy Now” features. No doubt, more social platforms will follow suit this 2016. It shouldn’t come as a surprise if buy buttons become very prominent in advertising campaigns by this year’s holiday season.

In this arena of digital marketing, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts. Learn from the smart insight that the social media shows and make sure you use it in its full swing. Bear in mind to schedule the frequency of updates and not to overwhelm them with too much information at once. You may be surprised with the outcome.  

 The Digital Marketing arena is a very competitive and volatile landscape that will deliver huge returns if done right – making it a top priority among companies and brands this year and the years to come. Some of the biggest names in the industry including Google, Facebook and Twitter are already releasing new feature after new feature, improving the overall experience of their users while simultaneously keeping marketers on their toes as they try to adapt to all the changes. So, go beyond your boundaries and get ahead of your competitors.