Video Contents On Trend| Ziventure's Points

                   Videos on Trend in Content Marketing

The market is exploding with the latest trends that videos stamped in the content marketing scenario. Content is the king, then, now and always. But today, it is the era of viral videos in content marketing. Just visit Youtube and you will be in awe seeing the skyrocketing rate of video posting by established brands. Yes, the trend is already on the wheels.

The Content is always the currency for the modern salesmen. It really sells your products, especially when it comes to online markets. And the process gets fuelled when video content takes the lead. This happened as it is shown in a recent survey by Demand Metric, a research firm, that 78% of B2B marketers reporting video as the best content.  So Aberdeen Group’s finding isn’t a gimmick which reveals that the revenue of groups using video grows 51% faster than those do not.

  

I am helpless not to avoid the cliché, but imagine how power-packed will the moving images be when a single image worth a thousand words. The best to get personal, interactive, emotional and thus effective; all at the same time.

From passive to interactive, video contents are no more a lean back experience. You can’t be so drowsy with video contents. The game has changed from generic to personal, which is almost emotional, and from marketing to sales. The contents are in-house rather than the outsourced and this turns chaos into clarity.

Today, the highly competitive digital marketing has mapped video contents as an ‘absolute must’ from ‘nice to have’. Hundreds of studies are being conducted and they even list that the 75% of senior executives watch work-related videos at least on a weekly basis, and 54% of them share those videos with their colleagues at least weekly.

You wonder why a video is not given here? If given, you would have gone for it before reading this blog, right? Fuelling a surge, Videos are on trend in content marketing now with exquisite possibilities around. I knew it and that explains why no videos here..! 

    

Richer Beggars - Poorer People

Throw a stone; it will fall either on an engineer or on a Bengali. So much is the number of engineering graduates. Go for medicine, you can ruin at least eight years in your studies. These figures make parents ponder for a new profession with minimum studies and maximum profit. We all have the best answer-begging, but dignity detains us from choosing it as a career.

A beggar richer than you and me, a beggar with a daily earning ten times to yours, a beggar who comes in air conditioned car for begging, another one owning two flats in Mumbai, yet another with estates in homeland… These figures are not framed, neither boasted. Go search for Bharat Jain, Krishna Kumar Gite, Sarvatia Devi for example, and get bitter truths. Led by these giants, beggars are the latest breed, perfectly professional.

A decision to mold your remorse, pity and sympathy into food and dress will do. Why give money to those who are up to you for the basic amenities? Let’s clothe them in clothes and love. Let’s feed them, not their greed. Let’s stop encouraging begging mafia, a story many moons old. Say food and cloth, not money. Make it louder…