Web Designing Made Easy | Easy Tricks from Ziventure

Web Designing Made Easy..!

2016 was truly exciting with new designing tools entering the market. Internet makers are popping up with a plethora of tools that aim to make your life as a designer a little bit better. Static mock ups are becoming increasingly slim to none. The scenario has changed so much that if you can drag things around your screen with your mouse, you can build websites with these web design tools. They made it so easy, even your grandma can do it now..!

Now, here are a few, to make you feel the easiness…

1.     Pixate

Totally allergic to coding, but crazy about web designing..! If you are one such fellow, Pixate will be the buddy you are searching for. Make intuitive and interactive prototypes for iOS and Android. That is, by connecting your iOS or Android mobile devise, you can create the designs on your desktop and then preview and demo them on your smart phone. And the best part is – you are creating realistic mobile app and mobile-first website prototypes, all without writing any code! Give a try; you can create amazing, eye-catching designs in minutes!

2.     Affinity

Greatest threat photoshop ever faced, the photoshop killer- Affinity. Using this Serif app will tell you why it is called so. A well dedicated web and graphic design tool, best for those who are looking to switch designing tool. The 1,000,000 percent zoom Affinity offers is bliss, compared to photoshop’s 32,000. And the best part is its undo and history features. Go back up to 8,000 steps, Affinity doesn’t mind doing it! Its adjustable non-destructive layers help you adjust images and vectors without damaging them. Affinity is definitely amazing.

3.     Avocode

Bridging designers and developers, Avocode is of a collaborative nature. Being flexible, it works on Windows, OS X and Linux and it does an amazing job creating your PSD or Sketch files into beautiful designs or UI. U can share this work even using apps like Whatsapp or Messenger. You will feel better when you hear that all the work in Avocode takes place in a central location, saving you from hunting through your inbox each time a new version is added. Relax now..!

4.     Antetype

Frustrated using photo editing tools for UX design? Here is Antetype, tool for a better designing with a better understanding of content and layout. This tool gives birth to high-quality prototypes for iOS and Android devices whose main focus is entirely on the visual designing. You can actually create responsive prototypes and add some neat interactions- making it ideal for presenting ideas to a client. There is also an active community section on the site, where you can download UI kits from other Antetype users. Yu can even test drive your UI design..! Efficient no?

5.     Webflow

Webflow is astonishingly simple, offering everyone the power to build their perfect site across a range of devices. It’s a web designing tool, CMS and hosting platform, all in one. It allows a designer, creative professional and entrepreneur to create their dream site and update it personally without having to touch a single line of backend coding. The transition between links/ pages and their quick preview is much handy now, using the timers there.

The list know no ends, these are just a few. Anyway,tThese tools and much more makes web designing a piece of cake for everyone. Websites, that are not only beautiful but also professional.  

Branding Trends on Wheels

Leap ahead trends, before others do..!

The thought of running a successful business will definitely bring some buzz words into mind and branding stands in the front. Change is something so inevitable, but what happens in branding is not a mere change, but it’s a revolution. With each January spreading its wings, everyone takes a retrospection to the lesson previous year taught us, as well as a look forward anticipating trends aplenty. This article is the same, through the lens of latest branding trends.

Building Connections, Not Only Sales

If increased sales were the motive early days, its customer relation now. That means, all the one-way streets leading from healthy brands to their audience have been resurfaced and re-routed to accommodate two-way traffic. Accommodating more connections or customer relations seems to be a major concern now a days, which promises a long run benefit than accumulating some sales and the customers left behind after that.

Go Live on Video

Live video has been on an upward streak for the last few years, but 2017 will be the year when it fully takes off, utilized by more brands and more individuals than ever. Today’s customer demands for a more in-the- moment updation than being announced later. And sharing your story via live video is the absolute answer for their concern. It also brings about customer journey and building connections, not hard selling. This growing trend is expected to bring more apps offering “live streaming” functionality.  

We Care for Nature Notions

“Go Green, Save Earth” and such concepts became the most celebrated notion among the leading companies. It’s a very plain tool of branding, so soothing that no one identifies it as a branding. Brand pioneers paving a path to an environment- friendly, greener future will be joined by many more in 2017. This consumer scenario spots more customers preferring eco-friendly products, which other ways through more light on the need to upheld we care for nature notions.

Go Personal and Emotional

This is the period of personal and emotional branding. Everyone seeks for individual priority and such personal and emotional messages overwhelm the customers, in branding too.  Humanizing the brand with an emotional piece of content and let your brand win a place right inside their heart. This will create a brand experience which the customers and brands treasure alike and it’s simple too.

In the book “Brand Immortality: How Brands Can Live Long and Prosper”, authors Hamish Pringle and Peter Field analysed 1400 case studies of successful advertising campaigns and found that the ad campaigns with purely emotional content almost doubled the performance of ads with only rational content(31% vs. 16% boost in profitability). So, let the emotions drive your brand.

Peak Time for Augmented Reality

Augmented reality is otherwise called hybrid reality and it refers to the merging of physics and virtual worlds, to allow physical and digital objects to interact in real time via smartphone screens and other devices. The booming fondness towards Pokemon Go craze showed millions of consumers started interacting with AR for the first time. Now you can expect to see more brands coming out of AR games, AR ads and attempts to capitalize on AR apps that already exist.

A brand is alive and must be fed and nurtured to stay healthy and to grow. Since a brand represents everything about a business: what it is, what it produces, what values it stands for and what people it employs, brands should be tenderly cared and nurtured. 2017 will ignite brands as more humane, losing the elitist, impersonal and unapproachable skins.

So, these were tipping to be the major trends in branding for 2017. What do you think, have we missed any upcoming fashions? Let us know what you think, come comment below!

Time Up! Pace with the Latest Digital Marketing Trends

The business world is running behind digital marketing, trying to grab and master the art, whereas every time they feel like getting it, digital marketing strategies slip off to a new direction.  The sole relief digital marketing experts having is the realization that they are in pace with recent trends, helping them in advancing, though not conquering.

This time too, with the impending New Year, digital marketing, the lifeblood of every business, has begun to spread its veins into new and unexplored areas. Make sure you find it and try hard to practice it… Be sure you are not a failure.

1.     Interactivity  - The Master Key

Let your customer tell you how to make it for them. Yes..! Have a talk with them and cater their individual tastes. Customers want a company to know who they are as individuals, not as a demographic or just a number. And that is where interactive digital marketing takes its major role.

 A survey conducted by ExpoTV.com found that 55% of respondents would prefer to have on-going communications with the companies they buy from. That same survey found that 89% of respondents would feel more loyal to a company if they were invited to provide feedback. Interactive marketing gives customers the power to receive and give up-to-date, minute-to-minute feedback on the particular business or product, which the customers love the most.

2.     Content- Still a Magic Wand

Content marketing has been in the top 3 for the last 3 years. That declares content as the king, and it is expected to play an even bigger role in 2017 digital marketing. This year will see an increased need for organic, tailored, personal content.

This is the age of instant gratification, with attention spans of human beings even lesser than a goldfish! This is also the age of information overload – in this digital age just on social media, an average user is bombarded with 285 messages a day. And these statistics speaks why digital marketing demands for creative and unique contents for a triumph.

3.     Try going Viral

YouTube still receives a massive amount of hits per day. It's more than 8.5 billion video views for Facebook. And going viral in the new media world makes the fashion today. Viral videos seem to be the real game changers. The above two facts alone prove how many online users love watching videos. Plenty of studies also shows that content within videos have higher engagement rates compared to those that only contain plain text. Try making one; so that your company’s name reaches the zenith

Live-broadcast your events and publish webinars. Let the customers too enjoy your celebrations and feel good about you. It’s recommended to find ways to present information to your audience through entertaining videos. Trying to rank these videos on the results pages can also drive a significant amount of traffic to your website.

4.     Do it with Mobiles- The Evergreen Player

Mobile marketing isn’t the future – it’s now. For most of us, our smartphone is the first thing we check in the morning and the last thing at night. We are a culture addicted to them, me included. In fact I’ve probably checked my phone about 4-5 times while writing this paragraph.

 Mobile is unlocking opportunities for marketers on a scale never before seen – and it’s only going to get bigger. Last year, mobile generated more traffic than desktop and laptop search, making mobile optimization a must. If your website still isn’t optimized for mobile, then you risk losing out to your competitors. Mobile marketing is only going to grow, so make sure you stay ahead of the game.

5.     Organic Search (Chill its SEO otherwise)

Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. Doing digital marketing without caring for SEO makes the same effect. SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who know about SEO may have difficulty executing their SEO strategies to produce the desired effect. 

Did you know there are over 14 billion searches online per month?That means the days of yellow pages, door knockers and telemarketers are over and Search Engine Optimization developed as a true scientific method that works. SEO makes a web page easy to find, easy to crawl and easy to categorize. With each Google update, more and more black hat SEO techniques are falling by the wayside, and even legitimate techniques are losing their effectiveness. Even the latest trend of voice search introduced huge changes in keyword research.

6.     Tell and Sell it on Social Media

It’s no secret that “word of mouth” has always been considered one of the most powerful forms of marketing for a business.   Social media today is the ultimate word-of-mouth marketing. Different social media sites have enabled advertisers to sell directly on their platforms. Facebook and Pinterest, in particular, have introduced “Buy Now” features. No doubt, more social platforms will follow suit this 2016. It shouldn’t come as a surprise if buy buttons become very prominent in advertising campaigns by this year’s holiday season.

In this arena of digital marketing, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts. Learn from the smart insight that the social media shows and make sure you use it in its full swing. Bear in mind to schedule the frequency of updates and not to overwhelm them with too much information at once. You may be surprised with the outcome.  

 The Digital Marketing arena is a very competitive and volatile landscape that will deliver huge returns if done right – making it a top priority among companies and brands this year and the years to come. Some of the biggest names in the industry including Google, Facebook and Twitter are already releasing new feature after new feature, improving the overall experience of their users while simultaneously keeping marketers on their toes as they try to adapt to all the changes. So, go beyond your boundaries and get ahead of your competitors.